Jorge Velasco
Chief Executive Officer
With over three decades of distinguished leadership experience, Jorge boasts a rich background across diverse print sectors such as education, trade, direct mail, publishing, fulfillment, and supply chain solutions. Jorge is an avid Peloton rider and enjoys outdoor activities with his German Sheppard, Apollo. Traveling with his wife is the other passion that makes him happy, in addition to everything related to print.
Cristy Abella
Chief Financial Officer
Building on a technical foundation from public accounting, Cristy provides financial support proven to deliver results. A specialist in the consumer products sector, she creates business plans, financial models, and strategies that maximize growth and profitability. You’d think bean counting and performing excel magic would indicate right brain dominance, but you’ll be surprised to know Cristy flexes the left side in appreciation of creative outlets like dance, photography, and music.
David Gall
Chief Operating Officer, BR West
David believes the strongest manufacturing arm within the BR family is on the west coast, under his leadership. When he’s not working with his teams to deliver high quality products that delight customers, David enjoys reading and long walks on the beach. He has also been known to be a positive vocal enthusiast for his children at their sporting events when not coaching.
John Edwards
Chief Operating Officer, BR East
John has spent his entire life in book manufacturing and is passionate about print and its impact on society. He enjoys the teamwork aspect of the business as well as problem-solving and process improvement. John is a proud graduate of the University of Michigan and in his spare time enjoys playing golf and attending Michigan football and basketball games. He has been married for 30 years and has three grown children. He resides in Ann Arbor, MI (go blue)!
Robert Testa
Chief Sales Officer
Robert has served in sales leadership positions in the graphics and packaging industry, including global supply chain solutions, for over 20 years. He holds a Bachelor of Arts degree in Business Economics from the University of California, Los Angeles. Outside of his professional career, Robert has become what is known as a “pickleball banger,” often advising his opponents to wear protective eyewear.
Adam Rothenberger
Chief Information Officer
As Chief Information Officer at BR, Adam Rothenberger specializes in delivering optimized, scalable technology solutions that enhance workforce productivity and streamline operations. With a passion for systems integration and innovative tech strategies, Adam drives the implementation of cutting-edge solutions that meet the evolving needs of BR and its customers. When not leading tech initiatives, he enjoys spending time with his family and exploring new adventures.
Steve Crile
Vice President, Fulfillment & Kitting Operations
Steve joins BR with 20 plus years of logistics and distribution experience in the publishing industry with tenure at Simon & Schuster Education, MacMillan CP and Cengage Learning amongst others. A customer satisfaction driver, he is passionate about delivering measurable improvements to logistics operations. Steve has bachelor’s in finance and economics from the University of Kentucky and an MBA from Butler University. He enjoys spending time with his daughter and cheering on Kentucky basketball.
Andrew Parker
Director of Marketing
Andrew applies his experience in marketing, branding, media, and content to drive awareness of BR’s expanding solutions and product offerings. His professional ambitions are inspired by creativity, ingenuity, and collaboration in team environments. He works closely with the entirety of BR’s executive leadership to plan and forecast market strategy to best serve our current and future clients. In his free time, you can spot AP cruising up the Southern California coastline searching for the best breaks to surf and the finest hole-in-the-wall restaurants to dine.
Philip Kemppainen
President, National Graphic Solutions (NGS)
Philip, President at NGS for the past 13 years, is a proven business leader with close to 30 years of industry experience. He relishes meeting customers and showing them around the facility. They are always impressed with the genuineness of the employees, and willingness to get the job done! Off-time is spent with his wife, twin daughters, and golden retriever, Jade. Phil plays guitar, rides a Harley-Davidson, and enjoys all sports, especially downhill skiing.
Kathryn Torre
Director, Human Resources
Kathy is the grand dame of BR, with a tenure of 25 years (she obviously started when she was a child). She has worked in many areas of the company, finally settling (at least for now) in Human Resources. Outside of the workplace, Kathy spends time with her 2 grown children and recently added son-in-law. Kathy welcomed her first grandchild over the holidays, a lucky little boy certain to be doted upon.