Tips for Automotive Marketing Collateral
The automotive industry provides over 920,000 American jobs. This major industry accounts for automotive businesses such as dealerships, auto shops, manufacturing, and more. One thing all automotive companies have in common is their need for printed marketing collateral. Here at BR Printers, we’re experts on all things print advertising. Learn why printed automotive marketing collateral is important, popular automotive marketing ideas, and tips for creating game changing marketing collateral in this blog.
Why is Automotive Marketing Collateral Important?
Digital marketing is so prevalent that it can be easy to forget the success of traditional printed marketing collateral. Printed marketing collateral is complimentary to digital marketing efforts therefore benefiting your overall automotive marketing strategy. Repurpose your digital marketing campaign content into posters, brochures, and flyers to see them reach a whole new audience.
Auto marketing collateral is a great tool to give current and potential customers a physical version of important information, like instructions, manuals, and catalogs. Printed collateral have a long life span, meaning your potential and current clients are more likely to read it.
You may also hear us refer to marketing collateral as “commercial print”. This includes all printed items used by businesses, such as marketing collateral. If you’re wondering, “what is commercial printing?” our related resource will give you all the information you need to know.
Popular Printed Marketing Collateral for Your Automotive Business
What type of automotive business are you a part of? Are you a Manufacturer? Car dealership? Service Center? Maybe you’re a part of a car rental company or an automotive finance company. Each of these automotive businesses should know about the printed marketing products below and consider what role they could play for their business.
Catalogs
To give an in-depth look at products or service offerings you can create catalogs! Catalogs can be mailed to your current and potential customers or kept in your location for buyers to browse through or take with them.
Brochures
Condense the information from your catalogs into brochures to give your potential buyer a quick look at your products, services, history, special offers, and more.
Manuals
The automotive industry relies on manual books to communicate important safety information and instructions. Having high-quality manuals that are up-to-date is essential for a successful automotive business.
Flyers
Hanging flyers throughout your business location or in public places is an amazing way to announce new products, promotions, and get the word out about your business. This is a great opportunity to support digital marketing campaigns like a social media marketing campaign, search engine optimization, and google ad campaign can be elevated with printed advertising materials.
Large Format Graphics
Large format graphics can be products like large posters hanging at a physical location, billboards, banners, window graphics, and trade show displays. Similar to flyers, large graphics are eye catching and effective for announcements, events, and promotions.
Direct Mail
Direct mail pieces like postcards and self-mailers strategically target customers and place a piece of your business in their home. Automotive brands use direct mail to reach new buyers and share information with current or past shoppers.
Cards
Automotive brands use appointment and business cards in and out of the office every day.
Labels
Automotive marketers rely on labels for functional purposes like barcodes, safety labels, maintenance notices, and environmental statement labels. How does your business use labels?
Promotional Products
Notepads, calendars, journals, and other custom promotional products and merchandise spread brand awareness and help your business stand out among competitors.
Tips for Creating Game Changing Marketing Collateral
- Choose the Right Collateral
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- Evaluate your marketing goals and find a few pieces of marketing collateral that support your automotive marketing strategy. Also, consider what printed collateral could support the digital marketing efforts of your business.
- Create a Design that Follows Brand Guidelines
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- Whether you’re creating a piece of direct mail or a business card, be sure to use company fonts, colors, imagery, and voice. Consider using our in-house professional graphic designers or hiring a freelance graphic designer if you don’t have one at your business.
- Understand your Budget and Timeline
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- Consider when you’d like this printed collateral to be distributed or displayed to your customer. Unlike digital collateral, you’ll need to know the quantity you’d like to print and have the budget to do so.
- Measure Effectiveness
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- Once you’ve decided which type of collateral you’d like, the perfect design, printed your items, and put them into the marketplace be sure to measure their effectiveness! Ask new buyers how they found you, add a QR code you can track to your flyer or brochure, and find other ways to monitor your campaigns.
Leave a Lasting Impression with BR Printers
Here at BR Printers, we have experience with all types of traditional marketing collateral, and we put our client’s success above all else. If you want to see a return on investment for your automotive companies marketing collateral, you’ve found the place.
Based in San Jose, CA, with facilities in San Diego, CA, Denver, CO, Appleton, WI, Cincinnati, OH, and Independence, KY, BR is a provider of book, commercial, and large format printing and marketing services, packaging, promotional products, value chain, and logistics management to marketers and the publishing industry’s most recognizable names. BR’s national footprint, combined with a solution-centric focus, allows it to leverage data and technology while maintaining an appreciation and respect for traditional print craftsmanship.