Print Collateral Essentials for 2023

Is your business ready for 2023? This is a tough question for many busy businesses that are tirelessly prepping for the holidays. Let BR Printers check one thing off your to-do list. This blog will cover the commercial print marketing collateral to update as the calendar year changes. You and your team of hard-working employees can use these questions as a guide and the items as a checklist put your business one step ahead in 2023.

In this article:

• What is Print Collateral?
• Necessary 2023 Updates
• Questions to Ask When Planning Print Collateral for 2023

 

What is Print Collateral

First off, it’s important to understand what print collateral is. Print collateral is a collection of printed marketing tools used by businesses that promote products and services.

How do companies print their collateral? Commercial printing services are used by companies to print large quantities of unique and high-quality print collateral.

What is commercial print? Commercial print is printing for businesses. Unique formatting, finishing techniques, and large formatting are available for mass production through commercial print.

Printed marketing materials can range in size, style, and purpose. A larger type of print collateral could be a poster or catalog, while a smaller type of brand collateral could be a business card or postcard. You can make a lasting impression on a current or potential client by distributing print collateral at meetings, sharing collateral materials at trade shows, or placing branded print items around the office.

Are commercial print items such as print marketing collateral effective in the digital marketing age? Yes. Here’s why.

1. Print raises brand awareness.
2. Print helps you get noticed.
3. Print tells a story.
4. Print provides more space for the details.
5. Print allows for more effective target marketing.

Necessary 2023 Updates

There are a few office items that must be updated before 2023. These are calendars, planners, and any items that feature calendar or update

• Desk Calendars
• Hanging Calendars
• Planners

Questions to Ask When Planning Print Collateral for 2023

Other brand collateral updates aren’t as black and white as buying new calendars. To easily make necessary updates, collect the printed collateral materials your business is currently using then ask yourself the following questions.

Is our contact information up to date?

Have you opened a new location, moved, or acquired any businesses in the past year? Maybe your phone number or email has changed. If so, you’ll need to make sure your printed collateral reflects those changes.

• Business Cards
• Notepads
• Office Posters
• Branded Office Décor
• Direct Mail Envelopes
• Letterheads
• Self-Mailers

Is there new research, data, or statistics to report?

Many industries and companies rely heavily on statistics, data, an annual report, or research findings for their marketing strategies. The new year is a great opportunity to update your research. Stay ahead of your competition by sharing the most recent data.

• Informational Flyers
• Brochures
• Catalogs
• Self-Mailers & Postcards
• Maps

Do current onboarding print materials reflect the changes we’ve made this year?

Technology, positions, workflows, and business sizes are constantly changing. These changes might impact the onboarding process and the information new hires need to know when they’re brought on. Is your training collateral up to date?

• Folders
• Business Cards
• One-Sheeters
• Training & Instruction Manuals

Have there been any branding updates?

If your mission, values, logos, colors, tagline, or brand personality have changed, you’ll need to update almost all your printed marketing collateral to keep consistent branding. Rebranding is common and healthy for businesses but be sure that your print and digital marketing messaging aligns.

Are we hosting or attending any in-person events in 2023?

In-person events, tradeshows, and conferences have come back strong. If you’re looking into tabling or attending an event, you’ll need new and accurate printed materials materials and promotional products.

• Business Cards
• Flyers
• Brochures
• Postcards
• Promotional Products
• Retractable Banners
• Banner Stands
• Posters
• Table Throws
• Flags

Jumpstart Your Year with Eye-Catching Commercial Print from BR Printers

Commercial printing is used by businesses to strengthen communication, drive sales, and build brand awareness. Join businesses everywhere. Create physical touchpoints, large or small, that will reach your target audience.

Contact BR Printers today. BR Printers started as an educational and trade printer in San Jose, CA but now we’ve diversified our capabilites and national footprint. We’re happy to be based in San Jose, CA with facilities in San Diego, CA, Denver, CO, Appleton, WI, Cincinnati, OH, and Independence, KY, BR is now a provider of high quality large format printing, commercial printing, labels, marketing, value chain, and logistics management to marketers and the publishing industry’s most recognizable names.