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Exploring Promotional Products Influence on Sales, Employee Retention, and Customer Loyalty in 2023

Businesses, both large and small, can reap a wide range of benefits from promotional products. Regardless of your initial intentions with branded merchandise, promotional giveaways, or corporate gifts, these items possess the potential to impact your business in ways that may have gone unnoticed. Even in times of adversity, promotional products have proven their resilience. If you have been contemplating the value of investing in promotional products, the statistics below will equip you with the necessary data to make informed decisions that can drive success for your company.   

Grab your copy of the 2023 Promotional Product Statistics flyer!

Promotional Products Influence on Sales  

Get ready to boost your sales with the power of promotional products! These game-changers have the incredible ability to boost your brand exposure and give you a competitive edge. Imagine the impact of distributing custom logoed apparel and other promotional items to your existing, past, and potential customers. Not only will these items be cherished and used by the recipients, but they will also catch the attention of everyone they come into contact with. It’s a walking advertisement that keeps on giving! Increase brand awareness and stand out from your competitors and make a lasting impression. When a consumer is faced with a choice between you and a competitor, having a tangible piece of your brand, like a trendy hoodie, a stylish hat, or a personalized mug, will make them more likely to choose you. It’s time to unleash the power of hit promotional products and watch your sales soar to new heights!   

27% of consumers would look up a brand they don’t know much about if they received a promotional product from them. 

75% of customers are more likely to buy from a company that gave them a promotional product than from another company they know equally well but did not give them a promotional product. 

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Promotional Products Influence on Customer Loyalty  

Nurturing customer loyalty is key to securing long-term success. It goes beyond product quality and service excellence; it’s about going the extra mile to establish meaningful relationships. Enter promotional merchandise – the game-changers that can strengthen customer loyalty and transform them into true brand champions. By leveraging the power of carefully chosen promotional items, you can foster genuine connections and inspire unwavering support. With every thoughtful gesture, you solidify trust and create a strong foundation of loyalty. Get ready to win over hearts, minds, and customers with the undeniable impact of promotional products. 

83% of customers would experience a strengthened loyalty to a brand they currently shop with that gave them a promo product. 

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73% are more likely to consider purchasing from a business that gave them a promo product they kept. 

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Promotional Products Influence on Employees 

Promotional items are not just for external supporters; they also play a crucial role in employee retention, satisfaction, and engagement. These custom apparel and branded items make employees feel valued, recognized, and foster a sense of belonging. By using promotional products as incentives and rewards, businesses can motivate their employees and evoke a strong team spirit. Discover the power of promotional products in boosting employee morale and creating a positive work environment. 

24.3% of employees feel included as part of the team when they receive promotional products from their employer. 

25.8% of employees feel appreciated by their employer when they’re gifted a promotional product. 

Most Influential & Popular Product Categories  

Promotional products come in a wide array of categories, tailored to fit the unique needs of every company and target audience. While there’s no “one size fits all” solution, certain product categories in the promotional products industry stand out in terms of popularity and influence among specific demographics. To explore this further, we’ve compiled a list below that dives into the most popular and impactful product categories based on our customers’ feedback, as well as insights from consumers of all genders and age groups. Discover the promotional merchandise that will captivate your target audience and unlock the potential for remarkable success in your marketing endeavors. 

Most Influential Promotional Item Categories in the Promotional Products Industry 

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  1. T-Shirts  
  1. Drinkware  
  1. Polos 
  1. Caps/Headwear  
  1. Bags  
  1. Wearables (Non-Shirts)  
  1. Writing Instruments   
  1. Shirts (Other)  
  1. Face Coverings   
  1. Desk/Office/Business Accessories  

Most Popular Promotional Item Categories Among Our CDM Customers  

  1. T-Shirts 
  1. Jackets & Coats 
  1. Fall & Winter Items 
  1. Short Sleeve Polos 
  1. Tote Bags 
  1. Short Sleeve T-Shirts 
  1. Home & Office 
  1. Tumblers 
  1. Pens 
  1. Desk Items 

Most influential promo products among men 

  1. Outerwear 
  1. Performance Wear 
  1. Polo Shirts 
  1. Writing Instruments 
  1. Umbrellas 

Most influential promo products among women 

  1. Outerwear 
  1. Health & Safety 
  1. Performance Wear 
  1. Bags 
  1. Drinkware 

Most influential promo products among consumers 18-24 years old 

  1. Outerwear 
  1. Health & Safety 
  1. Bags 
  1. Performance Wear 
  1. Umbrellas 

Most influential promo products among consumers 24-34 years old 

  1. Performance Wear 
  1. Outerwear 
  1. Writing Instruments 
  1. Bags 
  1. Health & Safety 

Most influential promo products among consumers 35-44 years old 

  1. Outerwear 
  1. Health & Safety 
  1. Performance Wear 
  1. Polo Shirts 
  1. Bags 

Most influential promo products among consumers 45-54 years old 

  1. Outerwear 
  1. Performance Wear 
  1. Health & Safety 
  1. Drinkware 
  1. Polo Shirts 

Most influential promo products among consumers 55-64 years old 

  1. Outerwear 
  1. Umbrellas 
  1. Drinkware 
  1. Performance Wear 
  1. Writing Instruments 

Most influential promo products among consumers 65+ years old 

  1. Outerwear 
  1. Performance Wear 
  1. Umbrellas 
  1. Health & Safety 
  1. Polo Shirts 

 

Sources: ASI Central & PPAI 

See the Impact of Promotional Products for Yourself with BR  

At BR Printers, we understand the significance of promotional products in driving success for businesses of all sizes. With an array of product categories tailored to meet your unique needs, spread brand awareness, and captivate your target audience, our distributor team is here to guide you on your promotional journey. 

Embrace the potential of promotional products and witness the remarkable transformation they can bring to your sales, customer loyalty, and employee engagement. Contact us today to start crafting unforgettable brand experiences and achieving exceptional results. 

  • Topic

    Promotional Marketing

  • Date

    6.13.2023

  • Author:

    BR Printers