*Sources: A USPS General Study & Lob's Annual State of Direct Mail
Print Solutions
Direct Mail
- Postcards
- Political Mailings
- Statements & Invoices
- Non-profit Fundraising appeals
- Neighborhood Campaigns
- Matched Mail
- Jumbo Mailers
- Self-Mailers
- #10 & 6x9 Envelope Mail
- Hand Assembly
Direct Mail Expertise
We provide comprehensive commercial print services, from conceptualization to production, with a focus on precision, efficiency, and customer satisfaction, we ensure exceptional results.
Our pre-press services ensure top-notch file output, while our advanced printing presses and mailing services maximize the impact of direct mail marketing campaigns.
Use the combined power of direct mail and digital marketing to your advantage
Direct mail solutions is are most powerful and effective when used in combination with your digital marketing efforts, creating synergies that enhance overall results.*
71%
71% of Gen X consumers feel mail is more personal than online digital communications
+47%
47% of Millennials went to a company’s website within 3 months of receiving relevant mail
+74%
74% of marketers agree direct mail delivers the best response rate
3/4
3/4 of marketers integrate direct mail and email marketing
+58%
58% of businesses have increased their direct mail advertising budget in 2022
The BR Difference
Refresh a stale direct mail campaign
From package components to layout, copy, imagery, and audience, our direct mail solutions can provide insights and ideas that will improve results.
From ideas to reality
Transform your creative concepts into impactful, captivating, and highly effective campaigns in custom sizes, on high-quality paper, and with a polished design.
Renew focus on your organization
With creative and copywriting resources at the ready and client services reps coordinating every aspect of your direct mail campaign, your talent is freed up to concentrate on other projects.
Customize to the individual or household
Deliver content that resonates. Custom variable data programming uses data points to assign specific content to specific individuals.
Stand out in the mailbox
Give your direct mail package an edge with 4-color digital print technology. Creatively fold, nest, assemble, insert, address, stamp and more with complete lettershop and finishing mailing services.
Data accuracy saves money
Data hygiene services ensure every address on your mail file is unique, accurate and formatted correctly, so your mailing reaches each intended recipient when it’s supposed to.
Realize the best possible postage rates
Our mailing experts presort files to USPS specifications ensuring your campaign qualifies for the lowest postage rates possible.
Explore Commercial Printing with BR
Dive into the world of commercial printing with BR and learn how to craft unforgettable marketing materials that leave a lasting impression.
FAQs
What is every door direct mail?
Every Door Direct Mail, also known as EDDM, reaches specific geographic areas by delivering promotional materials to every household, eliminating the need for specific addresses. This method is ideal for businesses and organizations looking to target specific geographic areas without the need for a specific mailing list.
Is direct mail effective?
Unlike email, direct mail is a great physical touchpoint. Getting your mail into the hands and homes of potential clients or voters is game-changing. Studies show that up to 90% of direct mail gets opened, compared to only 20-30% of emails.
What are the variable data and customization capabilities of direct mail?
Direct mail's variable data and customization capabilities are robust. Through custom programming, data points are utilized to tailor content to individuals, allowing for personalized elements like names, addresses, and targeted messaging. This level of customization enhances engagement and effectiveness, creating a more personalized connection with the audience.
Deliver Powerful Communication Through the Mail
Whether its hundreds or thousands of pieces, count on our scheduling agility and executional strength to make your physical mail production experience seamless.